Luraco i9 Max Unboxing & Assembly
In-Depth assembly video for the i9 Max
The Luraco iRobotics 11 Special Edition (i11 SE) Medical Massage Chair pairs the new AI spinal detection and 3D calf and knee massage system of t...
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The Luraco iRobotics 11 (i11) Medical Massage Chair is the next generation of Luraco's American-made flagship, adding AI-powered spinal detection...
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The Luraco iRobotics 11 Big & Tall Edition (i11 BTE) Medical Massage Chair is the first Luraco flagship engineered for users up to 350 pounds...
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The Luraco i9 Max Plus Special Edition Massage Chair pairs patented 3D "Butterfly" rollers with a split L-track system and zero gravity recline fo...
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The Luraco i9 Max Plus Massage Chair delivers an adaptive, full-body massage using patented 3D “Butterfly” rollers, a patented split L-track for ...
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The Luraco Model 3 Hybrid SL Massage Chair delivers a full-body massage using advanced 3D Hybrid SL-Track rollers, intelligent body scanning, and...
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The Luraco iRobotics 11 Billionaire Edition (i11 BE) Medical Massage Chair is the i11 tuned to its owner — Level II software customization, voice...
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The Luraco iRobotics 11 Royal Edition (i11 RE) Medical Massage Chair is the pinnacle of the i11 series: every Billionaire Edition customization, ...
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The Luraco i9 Max Plus Billionaire Edition Massage Chair delivers a premium full-body massage with patented 3D “Butterfly” rollers, split L-track...
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The Luraco i9 Max Plus Royal Edition Massage Chair delivers a premium full-body massage with patented 3D “Butterfly” rollers, a patented split L-...
View full detailsLuraco sits at the pinnacle of the massage chair world — the rare brand researched, developed and assembled in the USA. That American craftsmanship, combined with medical-grade engineering, gives Luraco chairs a reputation for quality and durability that’s hard to match.
Registered with the FDA as medical devices, Luraco chairs pair patented massage technology with thoughtful health features, delivering therapeutic relaxation backed by real engineering rigor.
Medical-grade technology and American craftsmanship in every chair.
Luraco is the rare massage chair brand designed, engineered and assembled in the United States — in Arlington, Texas — a level of American craftsmanship few competitors can claim.
Luraco chairs are registered with the FDA as medical devices, reflecting a level of engineering rigor and therapeutic intent beyond a standard recliner.
Luraco’s patented Split L-Track lets the rollers cover the full length of your spine while adapting to your body — the foundation of every Luraco chair.
Luraco’s 3D Butterfly Technology rollers, full-body stretching and a touchscreen remote deliver a deeply personalized, lifelike massage.
Luraco chairs offer an integrated monitor for wellness signals such as heart rate and blood pressure — optional on the i9 Max Plus and Model 3, and included on the Special, Big & Tall, Billionaire and Royal editions.
Targeted heat therapy and body-stretching programs work with the rollers to ease tension, improve circulation and deepen relaxation.
From a legendary NFL running back to the NFL Draft floor, see why athletes trust Luraco.
The former New Orleans Saints running back shares why he relies on his Luraco medical massage chair every day.
Top draft prospects try out the made-in-USA Luraco iRobotics 7 and give it a big thumbs-up.
Questions about Luraco? Call our massage chair experts at 888-346-3220.
The new iRobotics 11 series (i11, Special Edition and Big & Tall) next to the i9 Max Plus, i9 Max Plus Special Edition and the value-focused Model 3 Hybrid SL.
| Feature |
Flagshipi11 Special Edition
|
NewiRobotics 11 (i11)
|
Newi11 Big & Tall
|
i9 Max Plus Special Edition
|
i9 Max Plus
|
Model 3 Hybrid SL
|
|---|---|---|---|---|---|---|
| Generation | iRobotics 11 (2026) | iRobotics 11 (2026) | iRobotics 11 (2026) | i9 Max Plus | i9 Max Plus | Model 3 (i10) |
| Availability | Pre-order · ships Nov 2026 | Pre-order · ships Nov 2026 | Pre-order · ships Nov 2026 | In stock | In stock | In stock |
| Body Scan | AI spinal detection | AI spinal detection | AI spinal detection | Traditional | Traditional | Traditional |
| 3D Butterfly Engines | 2 (Dual 3D) | 1 | 2 (Dual 3D) | 2 (Dual 3D) | 1 | 1 |
| Track Type | Split L-Track | Split L-Track | Split L-Track | Split L-Track | Split L-Track | Hybrid SL-Track |
| 3D Calf & Knee System | Yes | Yes | Yes | No | No | No |
| Calf Rollers | Yes | Yes | Yes | Yes | Yes | No |
| Hand & Arm Massage | Yes | Yes | Yes | Yes | Yes | No |
| Heat Therapy | Lower back, hands, calves & knees, feet | Lower back, hands, calves & knees, feet | Lower back, hands, calves & knees, feet | Lower back, hands, feet | Lower back, hands, feet | Lower back & feet |
| Warm Chair | Yes | Yes | Yes | Yes | Yes | No |
| Zero Gravity | Deeper recline | Deeper recline | Deeper recline | Yes | Yes | Yes |
| Health Monitor (BP & heart rate) | Included | Not offered | Included | Included | Optional | Optional |
| Emergency Backup Power | Yes | No | Yes | Yes | No | No |
| Owner Personalization | Yes | No | Yes | Yes | No | No |
| User Profiles | 8 | 8 | 8 | 5 | 5 | 5 |
| Auto Programs | 9 | 9 | 9 | 9 | 9 | 9 |
| Max User Size | 6'9", 300 lbs | 6'9", 300 lbs | 6'10", 350 lbs | 6'10", 300 lbs | 6'10", 300 lbs | 6'9", 300 lbs |
| Seat Width | 22" | 22" | 24" + reinforced frame | 22" | 22" | 22" |
| Made in USA | Yes | Yes | Yes | Yes | Yes | Yes |
| Stands Out For | Newest tech + dual engines + premium extras | Newest tech at the lowest i11 price | Built for bigger & taller users | Dual-engine i9 + premium extras | Fully-featured single-engine i9 | Same rollers & track for less |
| Pre-Order SE | Pre-Order i11 | Pre-Order BTE | Shop i9 SE | Shop i9 Max Plus | Shop Model 3 |
Swipe the table sideways to see all six models · The i11 and i9 Max Plus are also offered in Billionaire and Royal editions · i11 pre-orders enter production November 1, 2026.
Yes. Luraco is the rare massage chair brand researched, developed and assembled in the United States, in Arlington, Texas — a key part of its reputation for quality and durability.
It means Luraco registers its chairs with the U.S. Food & Drug Administration as medical devices. That reflects the brand’s therapeutic focus and engineering standards, distinguishing it from ordinary massage recliners.
Every Luraco shares 3D Butterfly rollers, nine auto programs and a 60-inch roller track. The Model 3 Hybrid SL covers the core massage at the lowest price, with heat on the lower back and feet. The i9 Max Plus adds the patented Split L-Track, hand and arm massage, calf rollers and broader heat; its Special Edition adds a second 3D engine, emergency backup power, an included blood-pressure monitor and owner personalization. The new iRobotics 11 series brings AI spinal detection, the industry’s first 3D calf and knee massage system with heat, eight user profiles and a deeper zero-gravity recline — the i11 as the entry point, the Special Edition with dual engines and the premium extras, and the Big & Tall Edition for users up to 6’10” and 350 lbs. Billionaire and Royal editions of both series add bespoke software and gold finishes. The chart above lays it out side by side.
It’s Luraco’s patented roller track. By “splitting” the L-track, the rollers can follow the full length of your spine into the lower back and glutes while better adapting to your body’s shape.
We’re an authorized retailer for the brands we carry, with knowledgeable massage-chair specialists, multiple showrooms, financing options at checkout and a price-match guarantee — so you can shop with confidence and get expert help choosing the right chair.
Synchrony HOME financing
on purchases of $4,998 or more with your Synchrony HOME Credit Card.
*Subject to credit approval. Equal Monthly Payments Required. See store for details.